Gantz Wiley Research
Gantz Wiley Research announces release of LeaderVoice, a new Leadership Survey that helps top leaders drive execution of business strategy

MINNEAPOLIS—(January 24, 2006), Gantz Wiley Research announces the launch of LeaderVoice, a survey program providing top leaders with vital feedback from numerous leadership vantage points within the organization. The tool, tailored to address an organization's unique needs, provides critical intelligence to senior executives on operations, strategic alignment, competitiveness, decision-making, and leadership culture. The goal of the survey program is to help organizations gain competitive advantage by providing executives with collective insights on leading the business from those closest to the action--senior managers, themselves.

Gantz Wiley Research Executive Consultant, Leo F. Brajkovich, Ph.D., emphasizes that periodically gathering leadership perspectives is particularly important due to the special knowledge and unique influence leaders have on performance. Brajkovich explains, "LeaderVoice was engineered specifically to elicit feedback on the execution of the business strategy from those closest to it. A unique sampling strategy is employed to ensure the tailored content provides comprehensive and accurate feedback on management's ability to understand and enact strategies from the top down as well as globally."

Each LeaderVoice program begins with an initial review of business strategy and the mapping of the core instrument to the organization. From there, Gantz Wiley Research interviews a select group of executives and managers to custom craft the survey to address the organization's specific needs. LeaderVoice covers a variety of management themes including leadership structure and authority, operational efficiency and productivity, strategic direction and objectives and competitive marketplace. As an add-on option, a special Leadership Practices Inventory assessment (LPI) can be used to measure leaders' perceptions of the organization's leadership culture.

Dee Gaeddert, Ph.D., Senior Vice President at LeaderSource, a leadership development and executive coaching firm, advocates the use of leadership surveys as a "leadership audit," helping to assess needs and measure progress. "Consistent behavior among leaders is one objective of leadership development," stated Gaeddert. "The ability to understand the type of leadership people experience day-to-day helps assess progress toward developing your leadership culture, as well as determine next steps for ongoing training and coaching."
Susan Palombo, Vice President of Consulting Services at Gantz Wiley Research, recommends the use of LeaderVoice to obtain baseline measurements after significant organizational change. "Obtaining leadership feedback can be particularly valuable after changes in top leadership, restructuring, or other major organizational events such as mergers and acquisitions," stated Palombo. "The ability to understand the varying objectives, operational needs, and advocacy levels of different management groups helps evaluate progress and determine next steps, particularly in the wake of organizational transitions. Leadership surveys can illustrate where key messages are not getting through and where communication and change management efforts need to be focused to ensure increased alignment between strategy and ongoing execution."

In the third chapter, Kyle M. Lundby, Ph.D., Consultant, along with Jeff Johnson, Ph.D., of PDRI, discusses Relative Weight Analysis (RWA), a new scientific technique to help highligh the most important drivers of important outcomes, such as employee retention, customer loyalty, and revenue growth. This chapter reviews the benefits of RWA over more traditional “key driver” analyses. As Lundby noted, “one of the most difficult aspects of organizational surveying is assisting managers with prioritizing follow-up actions. The traditional approach of working on the lowest scores doesn’t focus efforts on what matters most. RWA helps Human Resources executives concentrate on areas that will produce the greatest results.”

Founded in 1986, Gantz Wiley Research helps clients drive business performance through the strategic use of employee and customer input. With offices in Minneapolis, San Francisco, and Melbourne, Australia, Gantz Wiley Research is recognized as the leader in identifying and leveraging the links among employee engagement and customer loyalty to drive improved business results.

Contact: Jenna S. Thompson, Manager, Marketing Communications (612) 332-6383
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