Gantz Wiley Research
National survey shows factors beyond fair pay and benefits impact employee's vote for unionization

MINNEAPOLIS—(August 19, 2005), Gantz Wiley Research, an industry-leading survey research consulting firm, announces the release of a new study on the factors that most impact an employee’s vote for unionization. The results of the study show that while familiar and expected issues such as fair pay, employee benefits, and favorable physical working conditions affect an employee’s willingness to vote for unionization, other softer and less expected issues, such as job satisfaction, fair treatment by managers, involvement in decision-making, and support for work/life balance also promote openness to unionization. The study breaks down data from WorkTrends, Gantz Wiley Research's normative database of employee opinions, to determine the specific factors driving employees to favor unionization.y is beginning a comeback marked by a significant decline in job loss, increased venture capital investments and increased exports.

Highlights of the study showed 76% percent of those who indicated they would vote against unionization reported favorable job satisfaction, while only 50% of those who indicated support toward unionization reported favorable job satisfaction. Similarly, 75% of those who indicated they would vote against unionization felt proud to work for their company, while only 50% of those who favored unionization reported the same.

“The emphasis on quality and innovation is important for the success of the High Tech industry, which demands constant cutting-edge forward-motion,” according to Scott M. Brooks, Ph.D., General Manager of the Gantz Wiley Research West Coast Region. “Our research, based on thousands of business units, shows that employee opinions about quality and innovation are leading indicators of downstream organizational performance. We developed our High Performance Model based on statistical research to illustrate the links among leadership practices, employee engagement, customer loyalty and financial results. The bottom line is that leadership’s focus on quality and innovation drives successful business performance.”

Kyle Lundby, Ph.D., Consultant & Manager, Norms and Benchmarking, explained, “While issues surrounding fair pay and employee benefits have historically been at the forefront of unionization efforts, the results of the study indicate that focusing on softer issues including job satisfaction, company pride, fair treatment, involvement and inclusion in decision-making can also make a significant impact on an employee’s decision to vote for or against unionization. These results are important because they demonstrate that the decision to unionize can be impacted through non-monetary means.”

The study shows similar findings in the breakdowns of the transportation industry. For example, within this industry, 81% of those who indicated they would vote against unionization indicated they were treated fairly while only 56% of those who favored unionization reported fair treatment. Additional information on these findings is available at request.

WorkTrends, an annual survey of 10,000 U.S. workers, was developed by Gantz Wiley Research over 20 years ago to provide a normative comparison to client survey results on topics including leadership, customer orientation, and employee engagement. WorkTrends data can be sliced by industry and by demographics such as tenure, job type, location, and race. The National Academy of Sciences selected WorkTrends as a source of data for a project that involved examining macro-level trends within the U.S. economy.

Founded in 1986, Gantz Wiley Research helps clients drive business performance through the strategic use of employee and customer input. With offices in Minneapolis, San Francisco, and Melbourne, Australia, Gantz Wiley Research is recognized as the leader in identifying and leveraging the links among employee engagement and customer loyalty to drive improved business results.

Contact: Jenna S. Thompson, Manager, Marketing Communications (612) 332-6383
Javascript Not Supported Our clients

Gantz Wiley Research has worked with leading organizations across the globe. View our select client list.
© 2006 Gantz Wiley Research